Explore New York's NoMad Central

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22 March 2012

You don’t have to be a boho rambler to enjoy the laid-back cool of NoMad’s new bars, hotels and restaurants.

You’ve seen the Village—Greenwich and East. Done SoHo, NoHo and the Lower East Side. You’ve even explored Brooklyn. Just when you thought there were no more hip hoods to hang out in NYC, along comes NoMad (or North of Madison Square Park), the city’s hottest new neighborhood. Here’s our guide to getting around like a local.

Perfect for those who like socialise with the stars, peek inside some of the world's loftiest watering holes in our World's Most Spectacular Sky Bars gallery. 

Food & Drink

200 Fifth Avenue,
 New York.
+1 212 229 2560.
Whether you fancy gelato, pizza, coffee or gnocchi, Mario Batali’s foodie wonderland has the goods. Stop in for a meal at one of the many restaurants or to-go counters, grab a beer at Birreria on the rooftop and leave room in your suitcase for a fine bottle of olive oil or jar of delicious preserves.

Shake Shack
South-east corner of Madison Square Park,
near Madison Avenue and East 23rd Street,
New York.
+1 212 889 6600.
A tasty reimagining on the traditional American classics of burgers, hot dogs and milkshakes. Trust us, the lines may be long, but the wait is well worth it.

The John Dory Oyster Bar
1196 Broadway (at 29th Street in the Ace Hotel).
+1 212 792 9000.
The pretty tiled space, reminiscent of an art deco bar. Oyster happy hour is 5-7pm.

Gansevoort Park Avenue Rooftop
420 Park Avenue South,
New York.
+1 212 317 2900
This sprawling indoor and outdoor space blends a glossy NYC lounge scene with one of the best poolside Empire State Building views in the city.


The NoMad Hotel
1170 Broadway,
New York.
New York’s chic-est new hotel is its neighborhood’s namesake. Lush linens and vintage styling by designer Jacques Garcia create the feeling of staying in a friend’s Parisian flat.

The Ace Hotel
20 West 29th Street,
new York.
The Ace lobby, a study in eclectic cool, is also warm and laid-back. Come for the wi-fi, stay for the Stumptown Coffee and people-watching.

Eventi Hotel
851 Sixth Avenue,
New York.
Once spring is in full swing, pop by to see what’s on the agenda in this hotel’s Big Screen Plaza, a backyard turned hosting venue for public art exhibitions and programs.


Opening Ceremony
20 West 29th Street,
New York.
+1 212 679 2222.
Post people-watching at The Ace, pop into this hippest of NYC boutiques for designer pyjamas, notebooks, Comme des Garçons candles and hipster T-shirts.

The Model Brow
1140 Broadway,
New York.
Who has time for a head-to-toe makeover? Thanks to brow star Elke von Freudenberg, you can get a fresh new look in minutes with a simple brow reshaping. Bookings essential as places fill up fast.

Exhale Mind Body Spa
420 Park Avenue South.
+1 212 317 2900.
Squeeze in a CoreFusion class or simply soothe your inner explorer with a body scrub or massage.

Rebecca Wallwork


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